「翻轉印象，用系統化 3D 視覺重塑客家文化」

面對客家文化傳統質樸、保守的刻板印象，我們採取了激進且當代的視覺策略，緊扣主題「Falabidbog（花啦嗶啵）」的繽紛精神。我們將石虎、伯公廟、代表性物產等風土符號進行「資產化」與「角色化」設計，運用具充氣膨脹感的 3D 造型與高觸感紋理，在真實與奇幻之間建立當代設計語彙。這不僅成功翻轉了傳統文化的視覺天花板，更以「帶得走的公路旅行」為策展核心，將文化深度轉化為高擴充性的藝術季品牌資產。

“Subverting tradition; defining cultural identity with strategic 3D branding”

To subvert the conservative and rustic stereotypes historically associated with Hakka culture, we implemented a bold, contemporary visual strategy that directly mirrors the vibrant essence of the theme, "Falabidbog." We transformed regional symbols, such as the leopard cat, Earth God temples, and local produce, into distinct, high-equity brand characters. By utilizing inflatable 3D modeling and rich, tactile material textures, we engineered a modern design vocabulary balanced between reality and fantasy. Driven by the core concept of "a take-home road trip," this approach not only shattered the visual ceilings of traditional culture but also successfully translated deep heritage into a highly scalable brand asset.