「 凝聚眾人 直奔未來，用系統化視覺定調金馬 」

針對華語電影界最高殿堂的 60 週年歷史節點，我們為其打造了一套兼具「經典傳承」與「未來視野」的完整品牌識別系統。我們將 1962 年的原始馬頭雕塑進行現代化微調，並融入傳統「印章（Chop/Seal）」的開闔動態。視覺排版則提煉自經典華語電影海報「直書中文、橫書英文」的經典格式，將傳統美學成功轉譯為高一致性的現代全渠道與動態系統。

“Uniting the crowd; racing toward the future.”

For the milestone 60th anniversary of the prestigious Golden Horse Awards, we developed a comprehensive branding system balancing esteemed heritage with a visionary future. We modernized the original 1962 horse-head sculpture and integrated the rhythmic "opening and stamping" motion inspired by traditional Chinese seals. By adapting the classic poster layout of "vertical Chinese, horizontal English," we successfully translated cultural traditions into a resolute, consistent omni-channel and motion framework.​​​​​​​