「用一個口袋，裝進孩子的全世界」

作為台灣公共電視（PTS）專為兒童與青少年打造的創新頻道，我們負責了整體的品牌識別與角色設計。設計靈感來自於孩子的「口袋」，那是一個藏著各種小寶物、並讓孩子驕傲與朋友分享的秘密基地。這個口袋裝載著孩子們的日常、情緒與奇思妙想，透過設計傳遞頻道的核心訊息：放手讓孩子成為最真實的自己。

“A secret pocket for kids to be themselves.”
As an innovative channel by Public Television Service (PTS) dedicated to children and teenagers in Taiwan, we were responsible for the overall brand identity and character design. The design is inspired by a child's "pocket," a secret hideaway where they store various small treasures and proudly share them with friends. This pocket holds children’s daily lives, feelings, and favorite items, using design to convey the channel’s core message: let your kids be who they are.